The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
Social media influencer marketing is now an established part of the marketing mix. In a new publication in the journal "Psychology & Marketing", Prof. Marchand, Dr. Holler and Ms. Dünschede examine the effect of influencer gifts. The publication is freely available here (open access).
Many social…
The former editor of the Journal of Marketing, Prof. Ajay K. Kohli, was once again a guest at the Chair of Business Administration/ Marketing in Leipzig this year. From July 12-13, he shared his valuable expertise with PhD students from all over Saxony in the doctoral course on “Publishing in…
Once again this year, the marketing team was represented at one of the world's largest scientific marketing conferences. This year, the conference took place at the University of Bucharest, Romania. Prof. Marchand presented the latest research results on influencer marketing and Mr. Mayerhofer on…
Big-budget feature films are typically released first in theaters and then in the home video market. Two key strategic management decisions here concern the timing and pricing of a film in streaming offerings. A new study on this topic has been published by Nicolas Weber, André Marchand and Reinhard…
Together with the Technical Universities of Dresden, Chemnitz and Freiberg, we regularly offer courses in which all doctoral candidates at Leipzig University can participate free of charge. It is therefore worth checking the following website several times a year to see whether doctoral courses…
We would like to congratulate Dr. Nicolas Robin Weber on completing his doctorate summa cum laude! The cumulative dissertation, written between 2019-2024, consists of three scientific articles. These research projects focus on the impact of public and private film financing on their economic and…
