A Warm Welcome

The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!

News

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Successful Doctoral Defense by Dr. Grimm

We warmly congratulate Yolna Grimm on his successful defense today!

Professur Betriebswirtschaftslehre, insb. Marketing

Marketing Club Leipzig event on influencer marketing on October 17

In the lecture series of the Marketing Club Leipzig, Prof. Marchand will give an interactive lecture on influencer marketing followed by a discussion, a networking event and a guided tour through the Bibliotheca Albertina.

Professur Betriebswirtschaftslehre, insb. Marketing

Guest lectures by Porsche and BearingPoint

We wish all students a successful start to the winter semester 2023/24 and are pleased to announce the following guest lectures

Professur Betriebswirtschaftslehre, insb. Marketing

Does public financing increase the quality of feature films?

In a new study published in the Journal of Cultural Economics, Mr. Weber and Prof. Marchand (with Prof. Kunz from Bauhaus University Weimar) investigate the influence of public film financing. For this purpose, they analyze an extensive data set of nearly 2000 feature films produced in Germany over…

Professur Betriebswirtschaftslehre, insb. Marketing

AI in final theses

A comment by Prof. Marchand in Research & Teaching on the topic of artificial intelligence (ChatGPT and co.) in final theses, see HERE.

Professur Betriebswirtschaftslehre, insb. Marketing

Job advertisement: PhD students wanted

Are you interested in writing a doctoral thesis in the field of marketing after your master's degree?

Team

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About Us

Get to know the team of the Chair of Management Science/Marketing.

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Research

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Research focus & publications

Get an insight into the research at the Chair of Management Science/Marketing.

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Teaching

Study

Find out about the courses offered by the Chair of Management Science/Marketing.

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Business

Business projects

We combine scientific excellence with current and practice-relevant issues.

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Contact

 Janine Mörstedt

Janine Mörstedt

Foreign Language Secretary

BWL/Marketing
Institutsgebäude
Grimmaische Straße 12, Room I 469
04109 Leipzig

Phone: +49 341 97-33750

Office hours
Monday, Wednesday and Thursday:
10.00am – 12.00pm