EMAC 2025 Conference in Madrid

The European Marketing Academy (EMAC) conference celebrated its 50th anniversary this year. The Chair of Management Science/ Marketing was once again represented at this year's conference, which took place in Madrid from May 25 to 30, 2025. Ms. Röhr presented the initial findings of a new research project on nostalgic consumption. The conference was also another great opportunity to network with marketing scientists from around the world.