Generation Z and insurance
In an interview, Prof. Marchand talks about Gen. Z and the challenges for insurance companies
Institute of Service and Relationship Management
News
Welcome to the website of the Institute for Service and Relationship Management (ISRM).
How Generative AI is changing the rules of the game in marketing - guest article in Horizont
Together with two senior managers from BearingPoint, Prof. Marchand discusses how Generative AI can help companies evolve their communication policies.
How does advertising for entertainment products work?
Does advertising have a different effect on entertainment products, such as movies and video games, than on non-entertainment products?
Does awareness of one's own mortality influence consumer behavior?
The awareness of one’s own mortality can be present to different degrees in different individuals. Through news and social media, people today can witness how others are in mortal danger or die, whether from accidents, wars, terrorist attacks, murders, natural disasters, or diseases. For example,…
Professorships
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!
