Institute of Service and Relationship Management

News

Welcome to the website of the Institute for Service and Relationship Management (ISRM).

Professur Betriebswirtschaftslehre, insb. Marketing

Will the digital games industry shrink?

Gamescom, the world's largest trade fair for digital games, will soon be taking place again. The digital games industry expects a new revenue record of over US$200 billion in 2022. Prof. Dr. André Marchand, Managing Director of the Institute for Service and Relationship Management at the University…

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Professur Betriebswirtschaftslehre, insb. Marketing

Publication hints from the former editor of the Journal of Marketing

On Friday and Saturday, Professor Ajay Kohli from the Georgia Institute of Technology, USA was a guest at the University of Leipzig.

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Professur Betriebswirtschaftslehre, insb. Marketing

Practical lecture TIER

On 28 April from 11:30-12:30 we are looking forward to a guest lecture by Mrs. Verena Hochrein, Senior Marketing Manager at TIER. If you are interested in the sharing economy, you are welcome to attend (you do not need to be enrolled in the Consumer Behaviour course for this).

The guest lecture…

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Professur Betriebswirtschaftslehre, insb. Marketing

Marketing team with three research projects at EMAC 2022 conference

Three papers from our marketing team have been accepted for presentation at this year's European Marketing Academy (EMAC) conference. The EMAC conference is the world's largest scientific conference for marketing research and will take place this year (including pre-conference) from May 22-27 in…

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Professorships

The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!

Research

Computergrafik: Vogelperspektive aus dem All auf die Erde, wo ein Teil Europas zu erkennen ist. Darüber liegen weiße Punkte in unterschiedlicher Größe und lockerer Anordnung, die miteinander verbunden sind.

Publications & Projects

Learn more about our research projects, cooperations and the publications published at the Institute.

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