Institute of Service and Relationship Management


Welcome to the website of the Institute for Service and Relationship Management (ISRM).

Professur Betriebswirtschaftslehre, insb. Marketing

Generation Z and insurance

In an interview, Prof. Marchand talks about Gen. Z and the challenges for insurance companies

Professur Betriebswirtschaftslehre, insb. Marketing

How Generative AI is changing the rules of the game in marketing - guest article in Horizont

Together with two senior managers from BearingPoint, Prof. Marchand discusses how Generative AI can help companies evolve their communication policies.

Professur Betriebswirtschaftslehre, insb. Marketing

How does advertising for entertainment products work?

Does advertising have a different effect on entertainment products, such as movies and video games, than on non-entertainment products?

Professur Betriebswirtschaftslehre, insb. Marketing

Does awareness of one's own mortality influence consumer behavior?

The awareness of one’s own mortality can be present to different degrees in different individuals. Through news and social media, people today can witness how others are in mortal danger or die, whether from accidents, wars, terrorist attacks, murders, natural disasters, or diseases. For example,…


The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!


Computergrafik: Vogelperspektive aus dem All auf die Erde, wo ein Teil Europas zu erkennen ist. Darüber liegen weiße Punkte in unterschiedlicher Größe und lockerer Anordnung, die miteinander verbunden sind.

Publications & Projects

Learn more about our research projects, cooperations and the publications published at the Institute.

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