Welcome to the website of the Institute for Service and Relationship Management (ISRM).
In a new study published in the Journal of Cultural Economics, Mr. Weber and Prof. Marchand (with Prof. Kunz from Bauhaus University Weimar) investigate the influence of public film financing. For this purpose, they analyze an extensive data set of nearly 2000 feature films produced in Germany over…
A comment by Prof. Marchand in Research & Teaching on the topic of artificial intelligence (ChatGPT and co.) in final theses, see HERE.
Are you interested in writing a doctoral thesis in the field of marketing after your master's degree?
We have just published the new topics for bachelor and master theses in the teaching section.
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!
