Institute of Service and Relationship Management

News

Welcome to the website of the Institute for Service and Relationship Management (ISRM).

Professur Betriebswirtschaftslehre, insb. Marketing

Practical lecture TIER

On 28 April from 11:30-12:30 we are looking forward to a guest lecture by Mrs. Verena Hochrein, Senior Marketing Manager at TIER. If you are interested in the sharing economy, you are welcome to attend (you do not need to be enrolled in the Consumer Behaviour course for this).

The guest lecture…

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Professur Betriebswirtschaftslehre, insb. Marketing

Marketing team with three research projects at EMAC 2022 conference

Three papers from our marketing team have been accepted for presentation at this year's European Marketing Academy (EMAC) conference. The EMAC conference is the world's largest scientific conference for marketing research and will take place this year (including pre-conference) from May 22-27 in…

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Professur Betriebswirtschaftslehre, insb. Marketing

High interest in social media marketing research by Prof. Marchand

The 2021 article on "Social media resources and capabilities as strategic determinants of social media performance" published in the International Journal of Research in Marketing (IJRM) is currently one of the most downloaded articles in IJRM.

(Source: https://www.journals.elsevier.com/internation…

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Professur Betriebswirtschaftslehre, insb. Marketing

PhD Workshops in January 2022

The team of the Chair of Management/Marketing wishes you a happy new year 2022!

We are pleased to offer you the following two PhD workshops (in Zoom) right at the beginning of the year.

On January 17 from 10:30-12:00 we welcome Jun.-Prof. Dr. Martin P. Fritze from the University of Cologne on the…

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Professorships

The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!

Research

Grafik zum Foschungsprofilbereich "Globale Verflechtungen" von Daniel Janetzki / Visionauten

Publications & Projects

Learn more about our research projects, cooperations and the publications published at the Institute.

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