Institute of Service and Relationship Management


Welcome to the website of the Institute for Service and Relationship Management (ISRM).

Professur Betriebswirtschaftslehre, insb. Marketing

Does public financing increase the quality of feature films?

In a new study published in the Journal of Cultural Economics, Mr. Weber and Prof. Marchand (with Prof. Kunz from Bauhaus University Weimar) investigate the influence of public film financing. For this purpose, they analyze an extensive data set of nearly 2000 feature films produced in Germany over…

Professur Betriebswirtschaftslehre, insb. Marketing

AI in final theses

A comment by Prof. Marchand in Research & Teaching on the topic of artificial intelligence (ChatGPT and co.) in final theses, see HERE.

Professur Betriebswirtschaftslehre, insb. Marketing

Job advertisement: PhD students wanted

Are you interested in writing a doctoral thesis in the field of marketing after your master's degree?

Professur Betriebswirtschaftslehre, insb. Marketing

Topics for bachelor and master theses are online

We have just published the new topics for bachelor and master theses in the teaching section.


The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!


Computergrafik: Vogelperspektive aus dem All auf die Erde, wo ein Teil Europas zu erkennen ist. Darüber liegen weiße Punkte in unterschiedlicher Größe und lockerer Anordnung, die miteinander verbunden sind.

Publications & Projects

Learn more about our research projects, cooperations and the publications published at the Institute.

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