Personenprofil

Pauline Röhr

Research Fellow

Economics and Management Science, Marketing
work Institutsgebäude
Grimmaische Straße 12, Room I 467
04109 Leipzig

Phone: work +49 341 97 - 33757

Abstract

Pauline Röhr has been a research assistant and doctoral candidate at the Chair of Business Administration, in particular Marketing, at Leipzig University since March 2024. She initially studied social sciences at the Technical University of Braunschweig, but then became interested in marketing and completed her master's degree in business administration at Leipzig University. She has already gained teaching experience as a tutor for the "Marketing" course for Bachelor students of economics at the University of Leipzig. Her research focus is based on her great interest in movies, video games and entertainment products in general.

Curriculum Vitae

Professional career

since 03/2024
Doctoral candidate and research assistant at the Chair of Business Administration, in particular Marketing at Leipzig University
11/2021 - 01/2024
Research assistant at the Chair of Business Administration, especially Marketing at the University of Leipzig
04/2019 - 09/2021
Student Assistant at the Institute of International Relations at the Technical University of Braunschweig

Education

10/2021 - 02/2024
Master in Business Administration with a focus on Marketing and Services at the University of Leipzig
10/2017 - 10/2021
Bachelor in Social Sciences at the Technical University of Braunschweig

Research Focus

Entertainment Science
Consumer behavior
Social Media Marketing