We combine scientific excellence in marketing research with current practical issues. In recent years, we have carried out numerous projects with companies of different sectors and sizes, ranging from innovative start-ups to medium-sized "hidden champions" and DAX corporations. These involved a wide range of topics such as digital transformation, social media & influencer marketing, retail, analytics (e.g. machine learning, SEM), CRM and new media marketing.
With us, you can receive scientifically sound and innovative approaches to solutions, individually train your management, expand your network and present your business to students in guest lectures or workshops. Case studies and theses on topics relevant to your business are also possible.
If you are interested, just contact us or write an email directly to Prof. Marchand.
The following graphic visualises numerous forms of possible cooperation.