A Warm Welcome

The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!


Professur Betriebswirtschaftslehre, insb. Marketing

Psychological Ownership can replace Material Ownership: New study by Prof. Marchand and colleagues published in the Journal of Service Research

"Actually, I don't need my own car. If I want to go somewhere, I log in, choose a suitable vehicle and drive off. I only pay for what I use and I don't have to worry about anything else." At least if you live in a big city you might have heard such an explanation before. With the rise of the Sharing…

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Professur Betriebswirtschaftslehre, insb. Marketing

Beyond PS5 and Xbox Series X - How to increase customer engagement through gamification: Study by Professor Marchand and colleagues in the International Journal of Research in Marketing

In the age of digital transformation, which is currently accelerating in many areas due to the COVID 19 pandemic, a typical marketing question is: How can digital experiences be made profitable for customers? The flood of information, such as the amount of videos on YouTube and TikTok, photos on…

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 Janine Mörstedt

Janine Mörstedt

Foreign Language Secretary

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