The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
Three papers from our marketing team have been accepted for presentation at this year's European Marketing Academy (EMAC) conference. The EMAC conference is the world's largest scientific conference for marketing research and will take place this year (including pre-conference) from May 22-27 in…
The 2021 article on "Social media resources and capabilities as strategic determinants of social media performance" published in the International Journal of Research in Marketing (IJRM) is currently one of the most downloaded articles in IJRM.
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The team of the Chair of Management/Marketing wishes you a happy new year 2022!
We are pleased to offer you the following two PhD workshops (in Zoom) right at the beginning of the year.
On January 17 from 10:30-12:00 we welcome Jun.-Prof. Dr. Martin P. Fritze from the University of Cologne on the…
We are pleased to offer the PhD students of our faculty and the Saxon PhD Program, two short workshops in November.
The first will be given by Associate Professor Alexander Edeling (KU Leuven, Belgium) on Meta-Analysis in Business Research on Mon, Nov 8, 2021, 10:30-12:00 via Zoom. Meta-analyses,…
Today, social media are essential for successful customer relationship management. Accordingly, there is a lot of research on the respective tools available to managers in the various channels. However, little research has been done on the internal requirements necessary for a firm to operate…
The annual conference of the European Marketing Academy (EMAC) is the world's largest scientific conference for marketing research. It will take place (including a pre-conference) from May 23-28, 2021. It was originally scheduled to be held at the ESIC Business & Marketing School in Madrid, Spain,…
