Three papers from our marketing team have been accepted for presentation at this year's European Marketing Academy (EMAC) conference. The EMAC conference is the world's largest scientific conference for marketing research and will take place this year (including pre-conference) from May 22-27 in Budapest.
The three research projects are about the effect of (business) gifts to social media influencers (Andrea Schöndeling), the role of materialism in consumption decisions (Friederike Gobrecht), and product returns in online shopping (Prof. Marchand and colleagues).
More info on this year's EMAC conference can be found here.