Guest lectures by RB Leipzig and BearingPoint
We wish all students a great start to the winter semester 2022-23 and are pleased to announce two new guest lectures
Chair of Management/ Marketing
A Warm Welcome
The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
News
Will the digital games industry shrink?
Gamescom, the world's largest trade fair for digital games, will soon be taking place again. The digital games industry expects a new revenue record of over US$200 billion in 2022. Prof. Dr. André Marchand, Managing Director of the Institute for Service and Relationship Management at the University…
Publication hints from the former editor of the Journal of Marketing
On Friday and Saturday, Professor Ajay Kohli from the Georgia Institute of Technology, USA was a guest at the University of Leipzig.
Practical lecture TIER
On 28 April from 11:30-12:30 we are looking forward to a guest lecture by Mrs. Verena Hochrein, Senior Marketing Manager at TIER. If you are interested in the sharing economy, you are welcome to attend (you do not need to be enrolled in the Consumer Behaviour course for this).
The guest lecture…
Marketing team with three research projects at EMAC 2022 conference
Three papers from our marketing team have been accepted for presentation at this year's European Marketing Academy (EMAC) conference. The EMAC conference is the world's largest scientific conference for marketing research and will take place this year (including pre-conference) from May 22-27 in…
High interest in social media marketing research by Prof. Marchand
The 2021 article on "Social media resources and capabilities as strategic determinants of social media performance" published in the International Journal of Research in Marketing (IJRM) is currently one of the most downloaded articles in IJRM.
