The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
We wish you a good start into the new year 2021! Perhaps you have been inspired by automatic product recommendations in the last few months and perhaps you have discovered new products that you have subsequently purchased. We also encounter automatic product recommendations in the field of digital…
How stationary trade can survive - and what it has to do with video games. Interview by Professor Marchand with the Leipziger Volkszeitung. You can download the interview (german) as a PDF here.
In the current Handelsblatt ranking for business administration, Professor André Marchand is one of the top 10% business economists with the most research in German-speaking countries. We are happy about this positive news shortly before Christmas! The ranking can be viewed in detail here.
It will soon be Christmas again! Even though many things are different in this Corona year 2020, many people are currently thinking about gifts not only in their private lives but also in their professional contexts. Christmas is a popular occasion for companies to show their customers appreciation…
"Actually, I don't need my own car. If I want to go somewhere, I log in, choose a suitable vehicle and drive off. I only pay for what I use and I don't have to worry about anything else." At least if you live in a big city you might have heard such an explanation before. With the rise of the Sharing…
The renowned International Journal of Research in Marketing (IJRM) lists two scientific publications by Prof. Marchand and his co-authors among the most frequently cited articles since 2017 (see here). One of them is about gamification and we already reported on him a few days ago. The other article…
