Personenprofil
Abstract
Tobias Mayerhofer has been a research assistant and doctoral student at the chair of Management Science/ Marketing at the Leipzig University since October 2020. He first studied media and communication at the University of Passau and then completed a master's degree in media management at Bauhaus University in Weimar. In addition to academic activities, he is an entrepreneur. His two start-up projects were awarded and supported with the "Fellowship" of the "neudeli" start-up workshop.
Professional career
- since 10/2020
Doctoral student and research assistant at the chair of Management Science/Marketing at the Leipzig University - 11/2019 - 04/2020
Student assistant for multivariate analysis methods at the chair of Marketing & Media, Bauhaus University Weimar - 10/2014 - 04/2018
Journalistic traineeship at Bürgerblick Passau with internships at Süddeutsche Zeitung and BILD
Education
- 10/2018 - 03/2020
Master's degree in "Media Management" at Bauhaus University Weimar - 10/2014 - 03/2018
Bachelor's degree in "Media and Communication" at the University Passau
- Entrepreneurial Marketing
- Innovation Management
- Consumer Behaviour
- E-commerce