Tobias Mayerhofer

Tobias Mayerhofer

Research Fellow

BWL/Marketing
Institutsgebäude
Grimmaische Straße 12, Room I 465
04109 Leipzig

Phone: +49 341 97-33752
Fax: +49 341 97-33759

Abstract

Tobias Mayerhofer has been a research assistant and doctoral student at the chair of Management Science/ Marketing at the Leipzig University since October 2020. He first studied media and communication at the University of Passau and then completed a master's degree in media management at Bauhaus University in Weimar. In addition to academic activities, he is an entrepreneur. His two start-up projects were awarded and supported with the "Fellowship" of the "neudeli" start-up workshop.

Professional career

  • since 10/2020
    Doctoral student and research assistant at the chair of Management Science/Marketing at the Leipzig University
  • 11/2019 - 04/2020
    Student assistant for multivariate analysis methods at the chair of Marketing & Media, Bauhaus University Weimar
  • 10/2014 - 04/2018
    Journalistic traineeship at Bürgerblick Passau with internships at Süddeutsche Zeitung and BILD

Education

  • 10/2018 - 03/2020
    Master's degree in "Media Management" at Bauhaus University Weimar
  • 10/2014 - 03/2018
    Bachelor's degree in "Media and Communication" at the University Passau
  • Entrepreneurial Marketing
  • Innovation Management
  • Consumer Behaviour
  • E-commerce