Video games and the stationary trade
How stationary trade can survive - and what it has to do with video games. Interview by Professor Marchand with the Leipziger Volkszeitung. You can download the interview (german) as a PDF here.
Institute of Service and Relationship Management
News
Welcome to the website of the Institute for Service and Relationship Management (ISRM).
Prof. Marchand in the Top 10% of the Handelsblatt Ranking
In the current Handelsblatt ranking for business administration, Professor André Marchand is one of the top 10% business economists with the most research in German-speaking countries. We are happy about this positive news shortly before Christmas! The ranking can be viewed in detail here.
Find the right gift for the best customers: Field experiment by Professor Marchand and colleagues in the Journal of Service Research
It will soon be Christmas again! Even though many things are different in this Corona year 2020, many people are currently thinking about gifts not only in their private lives but also in their professional contexts. Christmas is a popular occasion for companies to show their customers appreciation…
Psychological Ownership can replace Material Ownership: New study by Prof. Marchand and colleagues published in the Journal of Service Research
"Actually, I don't need my own car. If I want to go somewhere, I log in, choose a suitable vehicle and drive off. I only pay for what I use and I don't have to worry about anything else." At least if you live in a big city you might have heard such an explanation before. With the rise of the Sharing…
Professorships
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!
