Successful doctorate of Dr. Best
We would like to congratulate Dr. Sabine Best on her successful disputation.
Institute of Service and Relationship Management
News
Welcome to the website of the Institute for Service and Relationship Management (ISRM).
Marketing team at the EMAC 2023 conference in Odense/Denmark
At this year's international conference of the European Marketing Academy (EMAC) from May 23-26, the marketing team was represented again. A big congratulations goes to Tobias Mayerhofer!
Generation Z and insurance
In an interview, Prof. Marchand talks about Gen. Z and the challenges for insurance companies
How Generative AI is changing the rules of the game in marketing - guest article in Horizont
Together with two senior managers from BearingPoint, Prof. Marchand discusses how Generative AI can help companies evolve their communication policies.
Professorships
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!
