Ms. Best (Uni Erfurt) is a long-standing expert on product placement and has also published something on this in 2015 together with Prof. Marchand under the title "When James Bond shows off his Omega: does product placement affect its media host?" The article can be downloaded here.
Successful doctorate of Dr. Best
https://www.wifa.uni-leipzig.de/en/institute-of-service-and-relationship-management/newsdetail-institut/artikel/successful-doctorate-of-dr-best-2023-06-06
We would like to congratulate Dr. Sabine Best on her successful disputation.
