How Generative AI is changing the rules of the game in marketing - guest article in Horizont
Together with two senior managers from BearingPoint, Prof. Marchand discusses how Generative AI can help companies evolve their communication policies.
Institute of Service and Relationship Management
News
Welcome to the website of the Institute for Service and Relationship Management (ISRM).
Does awareness of one's own mortality influence consumer behavior?
The awareness of one’s own mortality can be present to different degrees in different individuals. Through news and social media, people today can witness how others are in mortal danger or die, whether from accidents, wars, terrorist attacks, murders, natural disasters, or diseases. For example,…
Successful doctorate of Dr. Schöndeling
We warmly congratulate Dr. Schöndeling on completing her PhD with distinction!
New Doctoral Workshops
We are pleased to offer you two new PhD workshops (in Zoom).
Mon, 24 Oct 2022, from 18:00-19:30: Assoc. Prof. Dr. Richard T. Gretz from the University of Texas at San Antonio, USA on "Advanced Econometrics". (This workshop is about endogeneity and ways to address it, e.g. IV methods & control…
Professorships
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!
