How Generative AI is changing the rules of the game in marketing - guest article in Horizont

Together with two senior managers from BearingPoint, Prof. Marchand discusses how Generative AI can help companies evolve their communication policies.

The guest article can be read (after a free registration) for free here: https://www.horizont.net/tech/kommentare/die-kreative-zukunft-des-marketings-wie-generative-ai-die-spielregeln-aendert-210974