Welcome to the website of the Institute for Service and Relationship Management (ISRM).
In the age of digital transformation, which is currently accelerating in many areas due to the COVID 19 pandemic, a typical marketing question is: How can digital experiences be made profitable for customers? The flood of information, such as the amount of videos on YouTube and TikTok, photos on…
After the first increase in COVID-19 infections in March 2020, these numbers are currently rising significantly again in October. Already, hamster buying behaviour can be observed again in some supermarkets. Prof. Marchand is researching this behaviour and explained possible reasons in an interview…
On the occasion of the 30th anniversary of the Gameboy, the WAZ conducted an interview with Prof. Marchand on Sunday, which you can read here.
On 1 October 2020, Professor Dr. André Marchand took over as successor to Prof. Dr. Dr. h.c. Löbler as the Marketing Professorship at Leipzig University and presents his main areas of work in a short interview.
Dear Professor Marchand, welcome to the University of Leipzig! A typical welcome…
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!
