Institute of Service and Relationship Management


Welcome to the website of the Institute for Service and Relationship Management (ISRM).

Professur Betriebswirtschaftslehre, insb. Marketing

Beyond PS5 and Xbox Series X - How to increase customer engagement through gamification: Study by Professor Marchand and colleagues in the International Journal of Research in Marketing

In the age of digital transformation, which is currently accelerating in many areas due to the COVID 19 pandemic, a typical marketing question is: How can digital experiences be made profitable for customers? The flood of information, such as the amount of videos on YouTube and TikTok, photos on…

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The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!