The SEPT Competence Center offers courses on export management and on the development of international business models conducted by our experienced coaches.

enlarge the image: A facility and building of Leipzig University
FIT4export Program, Photo: Leipzig University

International Business & Export Management Advanced Training (EMAT)

About EMAT

In times of an internationalizing world economy, small and medium-sized enterprises (SMEs) have more opportunities to conquer new markets. Moreover, the level of innovation, compliance with product parameters, and the high-quality products of German enterprises are often unrivaled. To leverage this advantage over often significantly larger competitors, SMEs require top personnel among export and sales managers specialized in international business.

In response to this demand, the International Business and Export Management Advanced Training (EMAT) aims to expand and refine existing export management knowledge by developing skills in areas such as market and customer analysis, export planning and management, international negotiation skills, intercultural competencies, export financing, customs issues, among others.

The EMAT training is open to international students and alumni, as well as to professionals from SMEs and startups.

Learning by Doing

To ensure the practical dimension of the project, we bring German innovative startups and small and medium-sized companies together with international students/alumni. The startup/SME delivers a business case in the fields of international trade and export management, which the group of participants uses as their case study during the training to gradually develop an International Business Model and Market Entry Plan.

Professionals participating in the training can work on their own business cases.


Training sessions will take place every Friday (between 15:00 and 18:15) and Saturday (between 9:00 and 12:15 or 9:00 and 16:30), starting on October 11, 2024.

Upon successful completion and presentation of the practical projects, EMAT participants will receive a certificate issued by Leipzig University and the SEPT Competence Center, signed by the partner company.

For more detailed information about the training structure and the time plan, please check our:


PDF 397 KB

What our Alumni say?

enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review


Students get:

  • Practical experience with local start-ups
  • A bootcamp on Export Management
  • Support from trainers and coaches
  • Contacts with local companies
  • A certificate

Companies get:

  • A bootcamp on Export Management
  • Tailored market research and entry recommendations
  • Contacts with potential business partners abroad
  • Contacts to potential international staff

Part I: International Business Model Development

  • International business model canvas
  • Strategic market and competitors analysis
  • Customer analysis and planning, value proposition
  • Market entry and international distribution strategy

Part II: Market Entry Plan

  • Role of culture in international business
  • International negotiation & influencing
  • Payment and delivery conditions – Incoterms 2020
  • Duty and foreign trade - customs law and export control
  • Financing foreign trade - overview
  • Formation of international contracts with examples
  • Guarantees in foreign trade - introduction to Letter of Credit

Mr. Wojciech Muras

  • Phone: +49 341 97-33760
  • Email:

Training Sessions: October 11 – November 16, 2024 (5 weeks)

Practical Projects: October 19 – December 20, 2024 (suggested time frame for the group projects with companies)


Place: Online/Onsite

Language: English


Participation fees for students/alumni:

  • free of charge for international students and alumni living in Saxony, individual offer for students from abroad

Participation fees for companies/professionals:

  • individual offer for the entire training or chosen sessions


Registration deadline: 30.10.2024

Registration form

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