The FIT4export program offers courses on export management and on the development of international business models conducted by our experienced coaches.

enlarge the image: A building of Leipzig University, Photo: Leipzig University
FIT4export Program, Photo: Leipzig University

International Business & Export Management Advanced Training (EMAT)

In times of an internationalizing world economy, small and medium-sized enterprises (SMEs) have more opportunities to conquer new markets. Moreover, the level of innovation, compliance of product parameters, and high-quality products of German enterprises are often unrivalled. To use this advantage over often significantly larger competitors, SMEs require top personnel among export and sales managers specialized in international business.

Answering this demand, the International Business & Export Management Advanced Training (EMAT) has the aim to expand and round off existing export management knowledge by developing skills in areas like market and customer analysis, export planning and management, international negotiation skills, intercultural competencies, export financing, customs issues, among others.

To ensure the practical dimension of the project we bring German innovative startups and small and medium-sized companies with international students/alumni closer together. The startup/SME delivers a business case in the fields of international trade and export management that the group of participants uses as their case study during the training to gradually develop an International Business Model and Market Entry Plan. Startups and founders can work on their own business cases.

The EMAT training is open for international Students and Alumni from Saxony and Central Germany as well as for professionals from SMEs and Startups.

Training sessions will take place every Friday (between 15:00 and 18:15) and Saturday (between 9:00 and 12:15) starting in March 2024.

After successful completion and presentation of the practical projects, EMAT participants will receive a certificate issued by Leipzig University and SEPT Competence Center, signed by the partner company.

Find more detailed information about the content in our:


EMAT in Numbers

enlarge the image:

What our Alumni say?

enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review
enlarge the image: EMAT's Alumni Review


Part I: International Business Model Development

  • International business model canvas
  • Strategic market and competitors analysis
  • Customer analysis and planning, value proposition
  • Market entry and international distribution strategy

Part II: Market Entry Plan

  • Payment and delivery conditions – Incoterms 2020
  • Duty and foreign trade - customs law and export control
  • Financing foreign trade - overview
  • Formation of international contracts with examples
  • Guarantees in foreign trade - introduction to Letter of Credit

Mr. Wojciech Muras

  • Phone: +49 341 97-33760
  • Email:


  • Training Sessions: March – April 2024
  • Practical Projects: March – May 2024

Place: Online

Language: English

Participation fees for students/alumni: free of charge for students from Saxony/Central Germany

Participation fees for companies/professionals: individual offer for the entire training or chosen sessions

Registration form

You may find this also interesting

MBA Program

Read more


Read more

The Center

Read more