The cumulative dissertation, which was written from 2017-2022, consists of three scientific articles, all of which are currently under peer review at high-ranking international scientific journals. These research projects are about the effect of classic and new advertising methods (e.g. influencer marketing) on consumer behavior.
Successful doctorate of Dr. Schöndeling
https://www.wifa.uni-leipzig.de/en/institute-of-service-and-relationship-management/newsdetail-institut/artikel/erfolgreiche-promotion-von-frau-dr-schoendeling-2022-10-28
We warmly congratulate Dr. Schöndeling on completing her PhD with distinction!