For the first time, we added a 2-day excursion to Görlitz — and it brought fresh perspectives, deeper connections, and lots of creative energy.
On May 9, in the creative space of Hochschule Zittau/Görlitz (FH), we explored how AI can support content creation. With expert guidance from Bosćij Benada - (S. Benad), we learned to harness AI tools for marketing — boosting productivity while remembering that human empathy remains our most powerful asset.
On May 10, we explored the world of low-budget video production with Jannis Koppatsch Head of Media at LiberTec GmbH. Working in teams, participants started from scratch — and produced marketing videos that were not only creative, but seriously impressive! The results? Eye-catching reels made in just a few hours. Huge kudos to everyone who brought their ideas to life!
Beyond the workshops, we also discovered the rich history and cultural beauty of Görlitz. The city tour revealed how the city stands as a symbol of global exchange — a place where diversity and creativity come together.
The OMC teams are now equipped with valuable knowledge and skills, strongly bonded, and ready to put their learning into action — collaborating with the companies they support to take on new challenges and win them!
Two days. Powerful takeaways. International collaboration. Now the real journey begins — bringing those campaign ideas to life!
