Online Marketing Challenge 2025
The Online Marketing Challenge (OMC) is a unique opportunity for international professionals—graduates and students—to gain practical experience in the real business world by designing and executing digital marketing campaigns for Saxonian companies from various industries using a budget of 500 euros.
With the OMC, students have the opportunity to work in teams to design an international online marketing campaign in collaboration with an SME and bring it to life.
Over the course of three months (April to June 2025), students will take on the role of online marketing managers, developing and executing campaigns with a 500 EUR budget, aiming to meet the marketing objectives set by the company in order to win the challenge.
Benefits of joining the challenge:
- All access to our Bootcamp on Digital Marketing: 6 sessions on Digital Marketing Strategy, Facebook & Instagram, LinkedIn, TikTok, Content Creation and AI, and Video Production for Social Media.
- Expert Coaching in Digital Marketing.
- Practical experience in running online marketing campaigns for German SMEs & Startups.
- Participation certificate issued by Leipzig University / SEPT Competence Center, IOSax, and signed by the partner company.
- The chance to be the winning team and receive a prize of 300 Euros.
- Develop local professional networks for your post-academic career.
Key dates to remember:
- Registration deadline: April 4th, 2025
- Kick-off event: April 10th, 2025
- Bootcamp starts: April 16th, 2025
- Final presentation and winner announcement: July 2nd, 2025
The OMC 2025 is open to all international professionals living in Germany who hold a BA degree, as well as students currently pursuing a Master’s or MBA at any university or higher education institution in Germany.