The Online Marketing Challenge is a unique format where international students gain practical experience in the real business world by designing and executing international digital marketing campaigns for Saxonian companies using a budget of 500 Euros.
The kick-off event was an opportunity for the participating students to meet their assigned companies and get a better understanding of their needs and internationalization goals. It also provided a chance for the companies to present their innovative products and services and meet the students who will be working on their international digital marketing campaigns over the course of the challenge!
The energy and enthusiasm displayed by both students and companies were contagious. We were thrilled to see everyone engaging in meaningful conversations and exchanging ideas, setting the stage for their online marketing campaigns.
Thank you to all the companies PURTEC Engineering GmbH, Public Value Hub, mecorad GmbH, Koncepta GmbH, Reha & Medi Hoffmann GmbH, and PI ROPE GmbH for their willingness to collaborate and provide this fantastic opportunity for our students. We would also like to congratulate all the students who demonstrated exceptional commitment and teamwork skills from the very beginning.
We are looking forward to seeing what the teams will achieve as they continue to work together on their online campaigns until July 12. The best of success to all the teams!
