The International Business Ambassador Training is a specialized online program designed to empower international academics and professionals to become effective representatives of German companies in their home countries.
About
In a globalized economy, companies need skilled individuals who understand both local markets and international business strategies. This course bridges that gap by equipping participants with the knowledge, tools, and hands-on experience to foster cross-border business development and promote German innovative products abroad.
Whether you're looking to advance your international career or establish meaningful business connections with Germany, this training opens the door to exciting new opportunities.
Target group
The International Business Ambassador training is ideal for:
- International academics in their last semester, residing in their home countries, looking for new job opportunities
- Professionals eager to develop new competences in international business development and sales management
- Those interested in representing German companies in their local markets
- Participants motivated to build long-term professional relationships with German businesses
- Academics looking to apply their knowledge in real-world, cross-border business contexts
Course Structure
The International Business Ambassador training program is structured into two comprehensive phases, each designed to equip participants with both theoretical knowledge and hands-on experience in international business development with a real company.
Duration: July 1 – August 28, 2025
Over the span of eight weeks, participants engage in a structured series of weekly online training sessions combined with personalized coaching. These sessions are led by expert lecturers from Leipzig University and selected external professionals with deep expertise in international business.
Participants also receive weekly one-on-one coaching tailored to both the training content and their ongoing project work.
Key Topics covered:
- International Business Model Development
- Market & Competitor Analysis
- Customer Segmentation & Value Proposition Design
- Market Entry & Distribution Strategies
- International Marketing
- International Sales and Sales Strategies
- Payment and Delivery Conditions
- Practical Coaching for Project Development
Throughout this phase, participants work in small teams on a real-life case study provided by a German company. This practical application of skills lays the groundwork for the next phase of the program.
Duration: September 2025
Following the training phase, participants shift their focus entirely to developing market entry strategies for their assigned case company. Over three weeks, they prepare in-depth recommendations, supported by ongoing coaching sessions.
The program culminates in an Online Hackathon, where each group presents its strategy to company representatives and a panel of experts.
This final presentation:
- Demonstrates participants’ market insight and practical capabilities
- Serves as a platform for German companies to identify potential interns or future collaborators
- May lead to follow-up interviews for selected candidates
Outcome:
Participants selected during the hackathon by a German SME or start-up for further collaboration will be invited to join the next module, which includes:
- An internship in Germany
- A free German language course
- A summer school program at Leipzig University
This practical, hands-on approach ensures that participants not only understand international business theory but can also apply it effectively in real-world scenarios.
International academics have a unique opportunity to put their theoretical knowledge from the International Business Ambassador training into practice through a potential collaboration with German start-ups and small or medium-sized enterprise (SME).
Whether through an internship or a direct employment opportunity, this experience allows participants to:
- Apply their skills in real-world business development scenarios
- Gain first-hand experience working with German exporting companies
- Strengthen their professional profiles with practical experience
- Build long-term relationships with German partner company
- Increase your chances of future employment in Germany or in partnership roles abroad
International academics need targeted preparation for successful integration into the German job market. This preparation goes beyond language and cultural aspects, focusing on developing a deeper understanding of the expectations and requirements within Germany's start-up ecosystem as well as the labor market in general.
Key components of the program include:
- A series of hands-on workshops to support your journey toward a successful settlement in Germany
- Opportunities to build a professional network with fellow participants and invited companies
- Access to expert contacts for guidance on relevant topics
- One-on-one individual coaching sessions
- A free German language course
With these tools and insights, international professionals will be better equipped to confidently navigate the job market and thrive in Germany’s innovation-driven work environment.
Develop competences as business development agent
Gain industry-specific expertise by working on real-life projects
Build valuable professional networks with German exporting companies
Understand the inner workings of Germany’s innovative start-up culture
Receive comprehensive preparation for a successful career in the German job market
Mr. Wojciech Muras
Phone: +49 341 97-33760
Email: wojciech.muras@uni-leipzig.de
Duration:
- Kick-off: July 1, 2025
- Online Training Course & Coaching: July 8, 2025 to August 26, 2025
- Online Internationalization Hackathon: September 2, 2025 to September 23, 2025
- Possible internship in Germany incl. Summer School and A1 German Course: July, August and September 2026
Place: Zoom
Language: Fluent English, spoken and written (at least B2 level)
Participation fees: no fees for international academics from abroad
Registration deadline: June 15, 2025, 11:59 PM
Please register your interest for the course by completing registration form and uploading the necessary documents. The number of participants is limited to a maximum of 20. Participants will be selected based on the quality of their applications, depending on the high number of registrations.