Welcome to the website of the Institute for Service and Relationship Management (ISRM).
In the lecture series of the Marketing Club Leipzig, Prof. Marchand will give an interactive lecture on influencer marketing followed by a discussion, a networking event and a guided tour through the Bibliotheca Albertina.
We wish all students a successful start to the winter semester 2023/24 and are pleased to announce the following guest lectures
In a new study published in the Journal of Cultural Economics, Mr. Weber and Prof. Marchand (with Prof. Kunz from Bauhaus University Weimar) investigate the influence of public film financing. For this purpose, they analyze an extensive data set of nearly 2000 feature films produced in Germany over…
A comment by Prof. Marchand in Research & Teaching on the topic of artificial intelligence (ChatGPT and co.) in final theses, see HERE.
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!
