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The EntreAction project – An Innovative Case-to-videostory Approach in Entrepreneurial Education – was presented at the Spring meeting of the AGEP (German Association of Postgraduate Programmes with Special Relevance to Developing Countries), held at the Bauhaus University in Weimar, on April 25, 2025. This was part of the internal dissemination activities to share the outputs of the project with German universities.

Representing Leipzig University, Janka Linke (coordinator, SEPT MBA) presented the outcomes and innovative educational methodology developed within the three-year Erasmus+ project, co-funded by the European Union. The meeting had more than 20 representatives from major German universities that run postgraduate programs in development-related fields. Among the institutions present were: Bauhaus University Weimar, Dresden University of Technology (TU Dresden), Heidelberg University, University of Göttingen, University of Hohenheim, TU Dortmund, United Nations University Bonn, TH Köln – University of Applied Sciences, University of Bonn, Technical University of Darmstadt, Carl von Ossietzky University of Oldenburg, Otto von Guericke University Magdeburg, Stuttgart University of Applied Sciences, Berlin Institute of Technology (TU Berlin), Rhine-Waal University of Applied Sciences, Leipzig University and the DAAD.

These universities collectively reach thousands of students across disciplines such as international development, environmental policy, global health, sustainability, and more, making the AGEP network an ideal platform for scaling the impact of EntreAction.

Janka Linke’s presentation focused on how the case-to-videostory approach empowers students and educators alike by transforming traditional case studies into engaging, participatory video narratives. She introduced the project's key outputs: a video library with stories of entrepreneurs, a methodological guide for teachers and students on video production, an eBook with real-world case stories of entrepreneurs, a collection of inspiring stories for future entrepreneurs, and entrepreneurship lecturers created based on the entrepreneurs’ cases tailored for use in higher education.

Visit the project digital library for all the outputs

Participants expressed significant interest in the approach beyond the entrepreneurial context, for its potential to enhance learning in disciplines where abstract or complex theoretical content can benefit from contextualised, visual storytelling. The method encourages learners to take active roles in shaping content, fosters digital literacy, and promotes creativity in how knowledge is constructed and communicated.

The positive feedback during the meeting led to the proposal of organising a dedicated workshop on storytelling-based education methods, to be potentially organised by Leipzig University in cooperation with AGEP. Such a session would delve deeper into adapting storytelling pedagogy across fields such as development economics, sustainability studies, health policy, and even engineering or environmental sciences.

The AGEP session in Weimar marks an important step in the project's post-funding phase to ensure its tools and insights continue to inspire educational innovation across disciplines and borders.

 

For more information about the EntreAction project

For more information about the AGEP network