In the Online Marketing Challenge, organized by IOSax and the SEPT Competence Center, Saxon companies work together with foreign business students from Saxony to develop a digital sales campaign to attract new international customers.
With an advertising budget of €500 (provided by the company), the teams find out which online channels are best suited to promoting and marketing the brand and products. In addition, they gain valuable insights into the campaign's appeal, behavior, and preferences of foreign target groups. The challenge lasts three months. The team with the most effective and creative campaign wins.
By working together in intercultural teams, the companies also come into contact with motivated and qualified students and thus potential future employees.