Despite a global decline in executives returning to university programs, many business schools—particularly in emerging markets—continue to attract professionals seeking to enhance their international competencies. The study investigates how academic institutions can effectively engage executives and equip them with the necessary skills for cross-border business success.
Researchers conducted in-depth interviews with 23 business school professors and 32 business executives, uncovering six key learning processes. These were categorized into cognitive-driven and exposure-driven training approaches, each contributing differently to developing international business competencies.
As businesses increasingly operate globally, the study highlights the critical role of business schools in fostering executives’ ability to navigate international markets through targeted education and real-world experience.