Personenprofil

Theresa Dünschede

Theresa Dünschede

Research Fellow

BWL/Marketing
Institutsgebäude
Grimmaische Straße 12, Room I 467
04109 Leipzig

Phone: +49 341 97-33756
Fax: +49 341 97-33759

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Abstract

Theresa Dünschede is a doctoral student at the Chair of Business Administration, Marketing since 2020. She is interested in social media marketing, digital transformation and consumer behavior. She completed her master's degree in Business Administration with a major in Marketing at the University of Cologne. She has already gained teaching experience as a tutor of the course "Principles of Marketing" at the Chair of Marketing and Digital Environment. Moreover, Theresa Dünschede has gained valuable work experience, also abroad, during various internships in corporate communication and social media management.

Professional career

  • since 10/2020
    Doctoral student and research associate at the Chair of Business Administration, Marketing at the University of Leipzig

Education

  • 08/2019 - 09/2019
    Studies Abroad: WiSo@NYC, New York City, USA
  • 10/2018 - 10/2020
    Master Business Administration, University of Cologne, Major: Marketing
  • 10/2014 - 07/2017
    Bachelor Business Administration, University of Cologne, Majors: Marketing and Economic Psychology

  • Social Media Marketing
  • Digital Transformation
  • Consumer Behavior