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The annual conference of the European Marketing Academy (EMAC) is the world's largest scientific conference for marketing research. It will take place (including a pre-conference) from May 23-28, 2021. It was originally scheduled to be held at the ESIC Business & Marketing School in Madrid, Spain, but due to the pandemic it will have to be held virtually this year.

Submissions from two PhD students from our team were accepted for presentation at EMAC this year. Ms. Schöndeling will give a scientific presentation on a meta-analysis conducted with her co-authors on the impact of advertising, and Ms. Gobrecht will present a study on the impact of mortality salience on consumer behavior.

More info on this year's EMAC conference can be found here: