On this page you will find all information about our doctoral program.

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PhD Study

Information can be found on the faculty pages.

PhD Thesis

Are you interested in an academic doctorate in marketing? Then we recommend that you first check the formal requirements for admission in the current doctoral regulations. In particular, you should have completed a university degree in business administration, psychology, business informatics, industrial engineering or media management (master's or diploma) with an overall grade of "good" or better. Another central requirement is a high interest in the research topics of the professorship and enthusiasm for scientific work. For this purpose, it is also advisable to read through our obligatory guidelines for scientific work and the literature cited therein. Further requirements are sound analytical skills and a high degree of independence and commitment. A doctorate at our company usually takes about five years (full-time) and includes several scientific manuscripts to be submitted to leading marketing journals. If you meet these basic requirements, please feel free to contact us by e-mail if you are interested or have any questions.

Further Information


Guidelines for Scientific Work


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