A Warm Welcome

The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!

News

Professur Betriebswirtschaftslehre, insb. Marketing

Generation Z and insurance

In an interview, Prof. Marchand talks about Gen. Z and the challenges for insurance companies

Professur Betriebswirtschaftslehre, insb. Marketing

How Generative AI is changing the rules of the game in marketing - guest article in Horizont

Together with two senior managers from BearingPoint, Prof. Marchand discusses how Generative AI can help companies evolve their communication policies.

Professur Betriebswirtschaftslehre, insb. Marketing

Does awareness of one's own mortality influence consumer behavior?

The awareness of one’s own mortality can be present to different degrees in different individuals. Through news and social media, people today can witness how others are in mortal danger or die, whether from accidents, wars, terrorist attacks, murders, natural disasters, or diseases. For example,…

Professur Betriebswirtschaftslehre, insb. Marketing

Successful doctorate of Dr. Schöndeling

We warmly congratulate Dr. Schöndeling on completing her PhD with distinction!

Institut für Service und Relationship

New Doctoral Workshops

We are pleased to offer you two new PhD workshops (in Zoom).

Mon, 24 Oct 2022, from 18:00-19:30: Assoc. Prof. Dr. Richard T. Gretz from the University of Texas at San Antonio, USA on "Advanced Econometrics". (This workshop is about endogeneity and ways to address it, e.g. IV methods & control…

Professur Betriebswirtschaftslehre, insb. Marketing

Guest lectures by RB Leipzig and BearingPoint

We wish all students a great start to the winter semester 2022-23 and are pleased to announce two new guest lectures

Team

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About Us

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Research

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Research focus & publications

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Teaching

Study

Find out about the courses offered by the Chair of Management Science/Marketing.

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Business

Business projects

We combine scientific excellence with current and practice-relevant issues.

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Contact

 Janine Mörstedt

Janine Mörstedt

Foreign Language Secretary

BWL/Marketing
Institutsgebäude
Grimmaische Straße 12, Room I 469
04109 Leipzig

Phone: +49 341 97-33750

Office hours
Monday, Wednesday and Thursday:
10.00am – 12.00pm