Guest lectures by Porsche and BearingPoint
We wish all students a successful start to the winter semester 2023/24 and are pleased to announce the following guest lectures
Chair of Management/ Marketing
A Warm Welcome
The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!
News
Does public financing increase the quality of feature films?
In a new study published in the Journal of Cultural Economics, Mr. Weber and Prof. Marchand (with Prof. Kunz from Bauhaus University Weimar) investigate the influence of public film financing. For this purpose, they analyze an extensive data set of nearly 2000 feature films produced in Germany over…
AI in final theses
A comment by Prof. Marchand in Research & Teaching on the topic of artificial intelligence (ChatGPT and co.) in final theses, see HERE.
Job advertisement: PhD students wanted
Are you interested in writing a doctoral thesis in the field of marketing after your master's degree?
Prof. Kohli as a guest in Leipzig
On July 7 & 8, 2023, Prof. Ajay K. Kohli will be a guest at the Chair of Business Administration/Marketing in Leipzig.
Successful doctorate of Dr. Best
We would like to congratulate Dr. Sabine Best on her successful disputation.
