A Warm Welcome

The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!

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Professur Betriebswirtschaftslehre, insb. Marketing

Beyond PS5 and Xbox Series X - How to increase customer engagement through gamification: Study by Professor Marchand and colleagues in the International Journal of Research in Marketing

In the age of digital transformation, which is currently accelerating in many areas due to the COVID 19 pandemic, a typical marketing question is: How can digital experiences be made profitable for customers? The flood of information, such as the amount of videos on YouTube and TikTok, photos on…

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 Janine Mörstedt

Janine Mörstedt

Foreign Language Secretary

BWL/Marketing
Institutsgebäude
Grimmaische Straße 12, Room I 469
04109 Leipzig

Phone: +49 341 97 - 33750

Office hours
Monday, Wednesday and Thursday:
10.00am – 12.00pm