A Warm Welcome

The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!

News

PhD workshops in November 2021

We are pleased to offer the PhD students of our faculty and the Saxon PhD Program, two short workshops in November.

The first will be given by Associate Professor Alexander Edeling (KU Leuven, Belgium) on Meta-Analysis in Business Research on Mon, Nov 8, 2021, 10:30-12:00 via Zoom. Meta-analyses,...

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Which internal resources do firms need for successful social media marketing?

Today, social media are essential for successful customer relationship management. Accordingly, there is a lot of research on the respective tools available to managers in the various channels. However, little research has been done on the internal requirements necessary for a firm to operate...

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Marketing team with two presentations at this year's EMAC conference

The annual conference of the European Marketing Academy (EMAC) is the world's largest scientific conference for marketing research. It will take place (including a pre-conference) from May 23-28, 2021. It was originally scheduled to be held at the ESIC Business & Marketing School in Madrid, Spain,...

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Interview on crossover games with Prof. Marchand in International Games Magazine

The International Games Magazine (IGM) interviewed Prof. Marchand on the topic of crossover games. You can read a summary of the interview in the current February issue here: https://igmonline.de/story/igm-02-21-marken-verschmelzung-crossover-computerspielen

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Artificial intelligence can explain automatic product recommendations

We wish you a good start into the new year 2021! Perhaps you have been inspired by automatic product recommendations in the last few months and perhaps you have discovered new products that you have subsequently purchased. We also encounter automatic product recommendations in the field of digital...

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Video games and the stationary trade

How stationary trade can survive - and what it has to do with video games. Interview by Professor Marchand with the Leipziger Volkszeitung. You can download the interview (german) as a PDF here.

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Team

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About Us

Get to know the team of the Chair of Management Science/Marketing.

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Research

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Research focus & publications

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Teaching

Study

Find out about the courses offered by the Chair of Management Science/Marketing.

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Business

Business projects

We combine scientific excellence with current and practice-relevant issues.

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Contact

 Janine Mörstedt

Janine Mörstedt

Foreign Language Secretary

BWL/Marketing
Institutsgebäude
Grimmaische Straße 12, Room I 469
04109 Leipzig

Phone: +49 341 97-33750

Office hours
Monday, Wednesday and Thursday:
10.00am – 12.00pm