A Warm Welcome

The team of the Chair of Management Science/Marketing under the direction of Prof. Dr. André Marchand warmly welcomes you!

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News

Marketing team with two presentations at this year's EMAC conference

The annual conference of the European Marketing Academy (EMAC) is the world's largest scientific conference for marketing research. It will take place (including a pre-conference) from May 23-28, 2021. It was originally scheduled to be held at the ESIC Business & Marketing School in Madrid, Spain,...

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Interview on crossover games with Prof. Marchand in International Games Magazine

The International Games Magazine (IGM) interviewed Prof. Marchand on the topic of crossover games. You can read a summary of the interview in the current February issue here: https://igmonline.de/story/igm-02-21-marken-verschmelzung-crossover-computerspielen

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Artificial intelligence can explain automatic product recommendations

We wish you a good start into the new year 2021! Perhaps you have been inspired by automatic product recommendations in the last few months and perhaps you have discovered new products that you have subsequently purchased. We also encounter automatic product recommendations in the field of digital...

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Video games and the stationary trade

How stationary trade can survive - and what it has to do with video games. Interview by Professor Marchand with the Leipziger Volkszeitung. You can download the interview (german) as a PDF here.

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Prof. Marchand in the Top 10% of the Handelsblatt Ranking

In the current Handelsblatt ranking for business administration, Professor André Marchand is one of the top 10% business economists with the most research in German-speaking countries. We are happy about this positive news shortly before Christmas! The ranking can be viewed in detail here.

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Find the right gift for the best customers: Field experiment by Professor Marchand and colleagues in the Journal of Service Research

It will soon be Christmas again! Even though many things are different in this Corona year 2020, many people are currently thinking about gifts not only in their private lives but also in their professional contexts. Christmas is a popular occasion for companies to show their customers appreciation...

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Team

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About Us

Get to know the team of the Chair of Management Science/Marketing.

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Research

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Research focus & publications

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Teaching

Study

Find out about the courses offered by the Chair of Management Science/Marketing.

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Business

Business projects

We combine scientific excellence with current and practice-relevant issues.

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Contact

 Janine Mörstedt

Janine Mörstedt

Foreign Language Secretary

BWL/Marketing
Institutsgebäude
Grimmaische Straße 12, Room I 469
04109 Leipzig

Phone: +49 341 97-33750

Office hours
Monday, Wednesday and Thursday:
10.00am – 12.00pm