Institute of Service and Relationship Management

News

Welcome to the website of the Institute for Service and Relationship Management (ISRM).

Find the right gift for the best customers: Field experiment by Professor Marchand and colleagues in the Journal of Service Research

It will soon be Christmas again! Even though many things are different in this Corona year 2020, many people are currently thinking about gifts not only in their private lives but also in their professional contexts. Christmas is a popular occasion for companies to show their customers appreciation...

Details

Psychological Ownership can replace Material Ownership: New study by Prof. Marchand and colleagues published in the Journal of Service Research

"Actually, I don't need my own car. If I want to go somewhere, I log in, choose a suitable vehicle and drive off. I only pay for what I use and I don't have to worry about anything else." At least if you live in a big city you might have heard such an explanation before. With the rise of the Sharing...

Details

Twice the research of Prof. Marchand belongs to the most frequently cited scientific publications in the IJRM

The renowned International Journal of Research in Marketing (IJRM) lists two scientific publications by Prof. Marchand and his co-authors among the most frequently cited articles since 2017 (see here). One of them is about gamification and we already reported on him a few days ago. The other article...

Details

Beyond PS5 and Xbox Series X - How to increase customer engagement through gamification: Study by Professor Marchand and colleagues in the International Journal of Research in Marketing

In the age of digital transformation, which is currently accelerating in many areas due to the COVID 19 pandemic, a typical marketing question is: How can digital experiences be made profitable for customers? The flood of information, such as the amount of videos on YouTube and TikTok, photos on...

Details

Professorships

The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!

Research

Grafik zum Foschungsprofilbereich "Globale Verflechtungen" von Daniel Janetzki / Visionauten

Publications & Projects

Learn more about our research projects, cooperations and the publications published at the Institute.

Read more

Contact