Institute of Service and Relationship Management

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Welcome to the website of the Institute for Service and Relationship Management (ISRM).

Professur Betriebswirtschaftslehre, insb. Marketing

High interest in social media marketing research by Prof. Marchand

The 2021 article on "Social media resources and capabilities as strategic determinants of social media performance" published in the International Journal of Research in Marketing (IJRM) is currently one of the most downloaded articles in IJRM.

(Source: https://www.journals.elsevier.com/internation…

Professur Betriebswirtschaftslehre, insb. Marketing

PhD Workshops in January 2022

The team of the Chair of Management/Marketing wishes you a happy new year 2022!

We are pleased to offer you the following two PhD workshops (in Zoom) right at the beginning of the year.

On January 17 from 10:30-12:00 we welcome Jun.-Prof. Dr. Martin P. Fritze from the University of Cologne on the…

Professur Betriebswirtschaftslehre, insb. Marketing

PhD workshops in November 2021

We are pleased to offer the PhD students of our faculty and the Saxon PhD Program, two short workshops in November.

The first will be given by Associate Professor Alexander Edeling (KU Leuven, Belgium) on Meta-Analysis in Business Research on Mon, Nov 8, 2021, 10:30-12:00 via Zoom. Meta-analyses,…

Professur Betriebswirtschaftslehre, insb. Marketing

Which internal resources do firms need for successful social media marketing?

Today, social media are essential for successful customer relationship management. Accordingly, there is a lot of research on the respective tools available to managers in the various channels. However, little research has been done on the internal requirements necessary for a firm to operate…

Professorships

The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!

Research

Computergrafik: Vogelperspektive aus dem All auf die Erde, wo ein Teil Europas zu erkennen ist. Darüber liegen weiße Punkte in unterschiedlicher Größe und lockerer Anordnung, die miteinander verbunden sind.

Publications & Projects

Learn more about our research projects, cooperations and the publications published at the Institute.

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