Institute of Service and Relationship Management


Welcome to the website of the Institute for Service and Relationship Management (ISRM).

Professur Betriebswirtschaftslehre, insb. Marketing

PhD workshops in November 2021

We are pleased to offer the PhD students of our faculty and the Saxon PhD Program, two short workshops in November.

The first will be given by Associate Professor Alexander Edeling (KU Leuven, Belgium) on Meta-Analysis in Business Research on Mon, Nov 8, 2021, 10:30-12:00 via Zoom. Meta-analyses,…

Read more

Professur Betriebswirtschaftslehre, insb. Marketing

Which internal resources do firms need for successful social media marketing?

Today, social media are essential for successful customer relationship management. Accordingly, there is a lot of research on the respective tools available to managers in the various channels. However, little research has been done on the internal requirements necessary for a firm to operate…

Read more

Chair of Human Resources Management

Michael Barton with interview on digital teaching in the university magazine

An interview by our staff member Michael Barton on the topic of "digital teaching" was published in the university magazine.

Read more

Professur Betriebswirtschaftslehre, insb. Marketing

Marketing team with two presentations at this year's EMAC conference

The annual conference of the European Marketing Academy (EMAC) is the world's largest scientific conference for marketing research. It will take place (including a pre-conference) from May 23-28, 2021. It was originally scheduled to be held at the ESIC Business & Marketing School in Madrid, Spain,…

Read more


The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!


Computergrafik: Vogelperspektive aus dem All auf die Erde, wo ein Teil Europas zu erkennen ist. Darüber liegen weiße Punkte in unterschiedlicher Größe und lockerer Anordnung, die miteinander verbunden sind.

Publications & Projects

Learn more about our research projects, cooperations and the publications published at the Institute.

Read more