Institute of Service and Relationship Management


Welcome to the website of the Institute for Service and Relationship Management (ISRM).

Professur Betriebswirtschaftslehre, insb. Marketing

Marketing team with three research projects at EMAC 2022 conference

Three papers from our marketing team have been accepted for presentation at this year's European Marketing Academy (EMAC) conference. The EMAC conference is the world's largest scientific conference for marketing research and will take place this year (including pre-conference) from May 22-27 in…

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Chair of Human Resources Management

YES! – Young Economic Summit

Juliane Theiß and Walli Hoffmann attend student teams in developing future-relevant ideas for education.

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Professur Betriebswirtschaftslehre, insb. Marketing

High interest in social media marketing research by Prof. Marchand

The 2021 article on "Social media resources and capabilities as strategic determinants of social media performance" published in the International Journal of Research in Marketing (IJRM) is currently one of the most downloaded articles in IJRM.


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Professur Betriebswirtschaftslehre, insb. Marketing

PhD Workshops in January 2022

The team of the Chair of Management/Marketing wishes you a happy new year 2022!

We are pleased to offer you the following two PhD workshops (in Zoom) right at the beginning of the year.

On January 17 from 10:30-12:00 we welcome Jun.-Prof. Dr. Martin P. Fritze from the University of Cologne on the…

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The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!


Computergrafik: Vogelperspektive aus dem All auf die Erde, wo ein Teil Europas zu erkennen ist. Darüber liegen weiße Punkte in unterschiedlicher Größe und lockerer Anordnung, die miteinander verbunden sind.

Publications & Projects

Learn more about our research projects, cooperations and the publications published at the Institute.

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