Institute of Service and Relationship Management
Welcome to the website of the Institute for Service and Relationship Management (ISRM).
Three papers from our marketing team have been accepted for presentation at this year's European Marketing Academy (EMAC) conference. The EMAC conference is the world's largest scientific conference for marketing research and will take place this year (including pre-conference) from May 22-27 in…
Juliane Theiß and Walli Hoffmann attend student teams in developing future-relevant ideas for education.
The 2021 article on "Social media resources and capabilities as strategic determinants of social media performance" published in the International Journal of Research in Marketing (IJRM) is currently one of the most downloaded articles in IJRM.
The team of the Chair of Management/Marketing wishes you a happy new year 2022!
We are pleased to offer you the following two PhD workshops (in Zoom) right at the beginning of the year.
On January 17 from 10:30-12:00 we welcome Jun.-Prof. Dr. Martin P. Fritze from the University of Cologne on the…
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!