Guest lectures by Porsche and BearingPoint
We wish all students a successful start to the winter semester 2023/24 and are pleased to announce the following guest lectures
Institute of Service and Relationship Management
News
Welcome to the website of the Institute for Service and Relationship Management (ISRM).
Does public financing increase the quality of feature films?
In a new study published in the Journal of Cultural Economics, Mr. Weber and Prof. Marchand (with Prof. Kunz from Bauhaus University Weimar) investigate the influence of public film financing. For this purpose, they analyze an extensive data set of nearly 2000 feature films produced in Germany over…
AI in final theses
A comment by Prof. Marchand in Research & Teaching on the topic of artificial intelligence (ChatGPT and co.) in final theses, see HERE.
Job advertisement: PhD students wanted
Are you interested in writing a doctoral thesis in the field of marketing after your master's degree?
Professorships
The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!
