Institute of Service and Relationship Management


Welcome to the website of the Institute for Service and Relationship Management (ISRM).

PhD Workshops in January 2022

The team of the Chair of Management/Marketing wishes you a happy new year 2022!

We are pleased to offer you the following two PhD workshops (in Zoom) right at the beginning of the year.

On January 17 from 10:30-12:00 we welcome Jun.-Prof. Dr. Martin P. Fritze from the University of Cologne on the...


PhD workshops in November 2021

We are pleased to offer the PhD students of our faculty and the Saxon PhD Program, two short workshops in November.

The first will be given by Associate Professor Alexander Edeling (KU Leuven, Belgium) on Meta-Analysis in Business Research on Mon, Nov 8, 2021, 10:30-12:00 via Zoom. Meta-analyses,...


Which internal resources do firms need for successful social media marketing?

Today, social media are essential for successful customer relationship management. Accordingly, there is a lot of research on the respective tools available to managers in the various channels. However, little research has been done on the internal requirements necessary for a firm to operate...


Marketing team with two presentations at this year's EMAC conference

The annual conference of the European Marketing Academy (EMAC) is the world's largest scientific conference for marketing research. It will take place (including a pre-conference) from May 23-28, 2021. It was originally scheduled to be held at the ESIC Business & Marketing School in Madrid, Spain,...



The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!


Grafik zum Foschungsprofilbereich "Globale Verflechtungen" von Daniel Janetzki / Visionauten

Publications & Projects

Learn more about our research projects, cooperations and the publications published at the Institute.

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