Institute of Service and Relationship Management

News

Welcome to the website of the Institute for Service and Relationship Management (ISRM).

Which internal resources do firms need for successful social media marketing?

Today, social media are essential for successful customer relationship management. Accordingly, there is a lot of research on the respective tools available to managers in the various channels. However, little research has been done on the internal requirements necessary for a firm to operate...

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Marketing team with two presentations at this year's EMAC conference

The annual conference of the European Marketing Academy (EMAC) is the world's largest scientific conference for marketing research. It will take place (including a pre-conference) from May 23-28, 2021. It was originally scheduled to be held at the ESIC Business & Marketing School in Madrid, Spain,...

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Interview on crossover games with Prof. Marchand in International Games Magazine

The International Games Magazine (IGM) interviewed Prof. Marchand on the topic of crossover games. You can read a summary of the interview in the current February issue here: https://igmonline.de/story/igm-02-21-marken-verschmelzung-crossover-computerspielen

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Professorships

The Institute for Service and Relationship Management unites a total of five professorships. We cordially invite you to get to know the different professorships!

Research

Grafik zum Foschungsprofilbereich "Globale Verflechtungen" von Daniel Janetzki / Visionauten

Publications & Projects

Learn more about our research projects, cooperations and the publications published at the Institute.

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