A Warm Welcome

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Das Team der Professur Marketing begrüßt sie herzlich auf unserer Webseite! Foto: Prof. Marchand

News

Interview on crossover games with Prof. Marchand in International Games Magazine

The International Games Magazine (IGM) interviewed Prof. Marchand on the topic of crossover games. You can read a summary of the interview in the current February issue here: https://igmonline.de/story/igm-02-21-marken-verschmelzung-crossover-computerspielen

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Artificial intelligence can explain automatic product recommendations

We wish you a good start into the new year 2021! Perhaps you have been inspired by automatic product recommendations in the last few months and perhaps you have discovered new products that you have subsequently purchased. We also encounter automatic product recommendations in the field of digital...

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Video games and the stationary trade

How stationary trade can survive - and what it has to do with video games. Interview by Professor Marchand with the Leipziger Volkszeitung. You can download the interview (german) as a PDF here.

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Prof. Marchand in the Top 10% of the Handelsblatt Ranking

In the current Handelsblatt ranking for business administration, Professor André Marchand is one of the top 10% business economists with the most research in German-speaking countries. We are happy about this positive news shortly before Christmas! The ranking can be viewed in detail here.

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Find the right gift for the best customers: Field experiment by Professor Marchand and colleagues in the Journal of Service Research

It will soon be Christmas again! Even though many things are different in this Corona year 2020, many people are currently thinking about gifts not only in their private lives but also in their professional contexts. Christmas is a popular occasion for companies to show their customers appreciation...

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Psychological Ownership can replace Material Ownership: New study by Prof. Marchand and colleagues published in the Journal of Service Research

"Actually, I don't need my own car. If I want to go somewhere, I log in, choose a suitable vehicle and drive off. I only pay for what I use and I don't have to worry about anything else." At least if you live in a big city you might have heard such an explanation before. With the rise of the Sharing...

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Twice the research of Prof. Marchand belongs to the most frequently cited scientific publications in the IJRM

The renowned International Journal of Research in Marketing (IJRM) lists two scientific publications by Prof. Marchand and his co-authors among the most frequently cited articles since 2017 (see here). One of them is about gamification and we already reported on him a few days ago. The other article...

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Beyond PS5 and Xbox Series X - How to increase customer engagement through gamification: Study by Professor Marchand and colleagues in the International Journal of Research in Marketing

In the age of digital transformation, which is currently accelerating in many areas due to the COVID 19 pandemic, a typical marketing question is: How can digital experiences be made profitable for customers? The flood of information, such as the amount of videos on YouTube and TikTok, photos on...

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Our Team

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About Us

Get to know the team of the Chair of Management Science/Marketing.

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Research

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Research Activities

Get an insight into the research of the Chair of Management Science/Marketing. Have a look at the publications of Prof. Marchand.

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Teaching

Information about the Study

On this page you will find all information regarding the courses offered by the professorship in the Bachelor's and Master's programmes. You will also find useful information on the topic of doctoral studies.

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Practice

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Practical projects

We combine scientific excellence with current and practice-relevant issues. In recent years, we have carried out numerous marketing projects with companies of different sectors and sizes, ranging from innovative start-ups to medium-sized "hidden champions" and DAX corporations. Interested? Please contact us.

Contact

 Janine Mörstedt

Janine Mörstedt

Foreign Language Secretary

BWL/Marketing
Institutsgebäude
Grimmaische Straße 12, Room I 469
04109 Leipzig

Phone: +49 341 97-33750

Office hours
Monday, Wednesday and Thursday:
10.00am – 12.00pm