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18.04.17 13:47

Accepted paper at the 30th Bled eConference

Following the tradition of last years, latest research from our group will be presented at the 30th Bled eConference. The paper by Matthias Wittwer, Olaf Reinhold, and Rainer Alt is on "Customer Context and Social CRM: Derivation and Adoption of a Model" develops a model of customer context as a means for businesses to better understand and finally serve customers and shows its instantiation through Social Media data. The 30th Bled eConference takes place from June 18 until June 21, 2017 in Bled, Slovenia, and is an established academic conference in the field of electronic business.



last update: 20.04.2020 

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Prof. Dr. Rainer Alt

Leipzig University
Information Systems Institute
Grimmaische Straße 12
D-04109 Leipzig

P: +49 (0)341 / 97 33600
F: +49 (0)341 / 97 33612

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