Information System Lectures  

14.11.16 00:00

New Technologies and Environmental Consciousness, Prof. Dr. Emílio José Montero Arruda Filho

Montag, 14. November 2016 - 15:15 Uhr - Seminarraum 5 (I 127)

Prof. Dr. Emílio José Montero Arruda Filho


This research analyzes the technology convergence for new products in the market with multifunctional attributes integrated in one device. It is interesting to understand how green attributes influences consumers’ purchase intentions according different attributes in the same package containing hedonic or utilitarian characteristics. Due to the recent growth in convergent products, technology users and consumers must choose among numerous different characteristics that can be perceived as either utilitarian or hedonic. So, it is suggested that new products launched on the market include attributes that are connected to sustainability and provide added value to consumers in their process of decision making according consumers values and prior experience with green. The technologic marketing research group focus the analysis on the comprehension  of consumer intention based on the perception of the product’s utility or interactivity, connecting consumer’s prior experience and attitude toward green products. Several experiments were designed to evaluate utilitarian or hedonic convergence, green attribute integration, and environmental consciousness for (involvement with) green products. We propose that consumers' values change for different scenarios related to Environmental consciousness, Convergence, selfish and altruistic characteristics, and green benefit related to brand trustful for the product.

Short Biography

Emílio José Montero Arruda Filho was awarded his PhD in marketing and e-commerce from the University of Bergamo, Italy in March 2009 where he researched issues on telecommunications convergence usage. He has published and presented widely in the areas of hedonic versus utilitarian consumer values in mobile telecommunications, including papers in International Journal of Technology Marketing, International Journal of Information Management, Telematics and Informatics, and International Journal of Innovation and Learning among others. In 2007 and 2008, he was a Visiting Researcher at the Research Institute for Telecommunications and Information Marketing at the University of Rhode Island, Kingston RI –USA, and in 2012 until 2013 he was a visiting Professor at the Marketing Division at the Getúlio Vargas Foundation in São Paulo, Brazil, where he concluded the post PhD period researching green attributes for the technology environment. Currently he is an Associate Marketing Professor at the University of Amazon (UNAMA) in Belém and at the FUMEC University in Belo Horizonte, Brazil.

letzte Änderung: 10.11.2016